4 Brilliant Marketing Plan, Utility Company Images - 1 – marketing: the art and technology of gratifying customers sixty six. Moral behaviour is the same anywhere. Timberland organisation’s charitable donations and day off given to employees who volunteer are evidence of its social obligation. Ans: t obj: 1-7 pts: 1 dif: 1 ref: 21 not: aacsb analytic | tb&e version advertising plan 67. While social responsibility varies from country to country. Expands its scope of business to recycle drinks that can be was fuel-grade ethanol. The actions of washquik display each an moral and socially accountable approach to servicing clients. Ans: f obj: 1-eight pts: 1 dif: 2 ref: 22 no longer: aacsb ethics | tb&e version marketing plan 70. Manufacturers have interaction in chance taking whilst they invent goods and offerings based on studies and their notion that clients want them. A brand new environmentally pleasant detergent provided with the aid of a companion employer. Ans: f obj: 1-8 pts: 1 dif: 3 ref: 22 not: aacsb ethics | tb&e version method copyright © 2013 nelson education ltd. Washquik corporation recalled 200 000 washing machines that had been experiencing motor issues. Much less than one-zone of all important agencies offer ethics schooling to personnel. Ans: t obj: 1-eight pts: 1 dif: 2 ref: 22 no longer: aacsb ethics | tb&e version advertising and marketing plan 71. Upon repair of a system. Provider technicians were told to go away a field of bioclean. 1 – advertising: the art and technological know-how of pleasing clients “lifetime cost of a consumer” is the degree of the revenues and intangible benefits that a patron brings to an organization over an average lifetime. Ans: t obj: 1-6 pts: 1 dif: 2 ref: 18 not: aacsb analytic | tb&e version generation fifty seven. Ans: t obj: 1-6 pts: 1 dif: 2 ref: 18 not: aacsb reflective wondering | tb&e model advertising plan fifty three. The advertising branch at sun oil employer makes use of the printing offerings inside its personal enterprise to layout. Ans: t obj: 1-6 pts: 1 dif: 3 ref: 18 now not: aacsb analytic | tb&e version consumer 56. Ans: f obj: 1-6 pts: 1 dif: 2 ref: 19 no longer: aacsb analytic | tb&e version consumer fifty four. Using the transaction-primarily based marketing theory. 51. After mistakes and missed time limits. And print marketing materials. Courting marketing broadens the scope of outside marketing relationships to consist of providers. Dating advertising relies more closely on records technologies than transaction advertising. 1-19 . Dating advertising classifies its clients in terms of the power of the employer-to- patron courting. The solar oil printing branch lost a purchaser while its personal advertising and marketing branch outsourced the printing. And referral assets. Customers. Ans: f obj: 1-6 pts: 1 dif: 1 ref: 18 not: aacsb reflective thinking | tb&e version advertising and marketing plan 55. The advertising department hires an outside printer. Ans: f obj: 1-6 pts: 1 dif: 3 ref: 18 not: aacsb reflective wondering | tb&e model patron copyright © 2013 nelson schooling ltd. Ans: t obj: 1-6 pts: 1 dif: 2 ref: 18 no longer: aacsb analytic | tb&e version marketing plan 52. Edit. Underneath the relationship advertising idea. The price of finding new clients is a ways much less than the fee of preserving vintage ones. The subsequent patron relationship ladder outlines the sort of relationships and the degree of dedication: patron < ordinary client < dependable supporter < recommend.